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Article: NBC's Jeep(R) World of Adventure Sports Series Announces New Sponsors: Columbia Sportswear, Garmin International(R), Goodyear and America Online.
- Article from:
- PR Newswire
- Article date:
- May 17, 2004
CopyrightCOPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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* Sponsorship provides unique product integration opportunities * Relevant expression of brands integrated into show content * Sponsors able to leverage current action/adventure sports commitments
The Jeep(R) World of Adventure Sports (JWOA) series announced that Columbia Sportswear Company, Garmin International(R), Goodyear and America Online (AOL) will join Jeep and NBC as sponsors of Jeep World of Adventure Sports, the new action-adventure sports series that debuted on NBC April 10. The program airs its next episode on May 22.
The TV series, produced by NBC and sports-marketing firm Aura360, covers adventure and action sports around the world. The ...