Article: NBC's Jeep(R) World of Adventure Sports Series Announces New Sponsors: Columbia Sportswear, Garmin International(R), Goodyear and America Online.

* Sponsorship provides unique product integration opportunities * Relevant expression of brands integrated into show content * Sponsors able to leverage current action/adventure sports commitments

The Jeep(R) World of Adventure Sports (JWOA) series announced that Columbia Sportswear Company, Garmin International(R), Goodyear and America Online (AOL) will join Jeep and NBC as sponsors of Jeep World of Adventure Sports, the new action-adventure sports series that debuted on NBC April 10. The program airs its next episode on May 22.

The TV series, produced by NBC and sports-marketing firm Aura360, covers adventure and action sports around the world. The ...

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