|
|
Article: The Experiential Agency Is Selected to Supply Headline Talent and Stage Private Event in Chicago.
- Article from:
- PR Newswire
- Article date:
- October 29, 2004
CopyrightCOPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
The Experiential Agency, Inc., (XA) (OTC BB: EXAG), a major national event marketing firm that serves many Fortune 500 companies, today announced it has been selected to stage a private event in Chicago that is to be held tonight.
Five hundred select guests will attend the event, featuring recording artist David Lee Roth former front man for Van Halen and Dennis DeYoung from Styx.
The event marketing industry generates nearly $80 billion a year in direct spending, according to a study by Deloitte & Touche LLP. Moreover, corporate spending on event marketing has been growing; it rose 15% in 2003 and it is predicted to generate an additional 15%-to-20% ...