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Article: Gatorade(R) Celebrates 35 Years on the Sidelines of Sports With Limited-Edition 'Cooler Orange' Flavor and 1.5 Billion Commemorative Bottles.
- Article from:
- PR Newswire
- Article date:
- May 13, 2005
CopyrightCOPYRIGHT 2005 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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CHICAGO, May 13 /PRNewswire/ -- What do Monday Night Football, the ING New York City Marathon and the orange Gatorade cooler -- seen on the sidelines of sports everywhere -- all have in common? All had their humble beginnings in the year 1970, 35 years ago, and have grown to become a part of the fabric of sports. To celebrate The Gatorade Company's presence on the sidelines for more than 35 years, the Gatorade Company is launching a summer-long integrated marketing effort called "It's In the Cooler" that showcases the iconic orange Gatorade cooler through commemorative packaging, a new limited-edition flavor and nationwide retail promotions.
The ...
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