Article: Microsoft challenges Sony with new Xbox.(BUSINESS)

Article: Xbox Video-Game Console Opens Microsoft to Fun.
Knight Ridder/Tribune Business News;  February 26, 2001 ;     700+ words ... ... They're working on the Xbox, Microsoft's first video-game ... competitors once called Microsoft the Death Star, the Xbox has given birth to a rebel ... the official drink of Xbox. "We're the Eminem of Microsoft." He can put his money ...

Article: The meaning of Xbox; Microsoft.(Xbox 360)
The Economist (US);  November 26, 2005 ;     700+ words ...Does the launch of the Xbox 360 herald Microsoft's reinvention of itself ... top boxes. Second, the Xbox shows that Microsoft can be an innovative company ... electronics firm? Certainly the Xbox does Microsoft's image no harm, but the ...

Article: Shaping the Xbox; Advance Tool of Blaine molds the sleek ...
Star Tribune (Minneapolis, MN);  December 24, 2001 ;     700+ words ... ... impression. On a planet in the Microsoft Xbox game Halo, an alien race has ... into the sleek black frame of Microsoft's Xbox. This has put Advance Tool at ... Intelect said last week that the Xbox, Microsoft's first video game console ...

Article: The Xbox of delights Can Microsoft's new console ...
Belfast Telegraph;  May 18, 2005 ;     700+ words ... ... have been working on Xbox 360 at Microsoft's HQ in Seattle ... We had to develop the Xbox quickly. And that was expensive."Microsoft knows that, in terms ... vice-president of Xbox.Microsoft's aim is to make gaming ...

Article: Microsoft updates Xbox
International Herald Tribune;  May 14, 2005 ;     700+ words ... ... the console market with the Xbox, Microsoft on Thursday introduced its ... Most evidently different, Xbox 360, which Microsoft introduced Thursday in a 30 ... Robert Bach, chief Xbox officer at Microsoft, said of the most ardent ...

Article: Learning from Failure.(International Business Machines ...
Design News;  September 25, 2006 ;     700+ words ... ... has a hot seller with the Xbox 360, Microsoft's video game console launched ... PlayStation 3, nothing. The Xbox 360 console is Microsoft's living room Trojan horse ... s costs on the original Xbox. Microsoft had lost an estimated $3 ...

Article: Microsoft's Xbox operation strikes black ink.(SHOW ...
The Online Reporter;  February 2, 2008 ;     700+ words ... ... said the turnaround was primarily due to Xbox. Microsoft expects continued good results over the ... most successful product is clearly the Xbox 360 gaming console. Microsoft has also equipped the Xbox 360 to do what Apple TV and Netgear ...