Article: Jaguar takes tunes for a drive: Ford targets potential Jag Buyers with boxed-set giveaway.(Making The Brand)

Automotive giant Ford is putting some teeth into promoting its upscale Jaguar brand through some strong musical relationships.

Ford is readying a four-CD boxed set titled "Jaguar 2005, Volume 2.3 and 2.4." The dance/electronic collection (with dollops of rock) is available as a giveaway to potential Jag buyers who sign up for a test drive at jaguar2005.com.

The boxed set--5,000 were produced--was given away at a couple of Jaguar/DKNY Jeans-sponsored events at Lago Sol in Rancho Mirage, Calif., coinciding with the just-completed Coachella music festival.

"We want to connect with a younger audience," says James Thomas, communications director of ...

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