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Article: Mystery Shoppers Gather in Anaheim for Second Annual National Educational Conference Hosted By MSPA; Training, Education and Networking Offered to Mystery Shoppers; Mystery Shopping Sees Tremendous Growth As Companies Look To Improve Customer Service.
- Article from:
- Business Wire
- Article date:
- May 17, 2005
CopyrightCOPYRIGHT 2005 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DALLAS -- Mystery Shoppers from around the country will learn new techniques in evaluating customer service at the Second Annual Educational Conference for Shoppers hosted by the Mystery Shopping Providers Association (MSPA) in Anaheim, Calif., from July 15-17.
Mystery shopping is the practice of using educated, experienced shoppers to anonymously and objectively evaluate customer service, operations, merchandising, product quality and other elements of the consumer's experience. Many leading national consumer brands have implemented mystery shopping programs, in industries ranging from retail, restaurant and hospitality to real estate, banking and financial ...