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Article: Ticket Reserve to serve fans.
- Article from:
- San Antonio Express-News (San Antonio, TX)
- Article date:
- May 17, 2005
CopyrightCOPYRIGHT 2005 San Antonio Express-News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Travis E. Poling
May 17--Wall Street big shots buy futures options when they want to guarantee purchases of stocks, pork bellies, grain or oil. Why not let sports fans do the same thing with hot playoff tickets?
That's the idea behind Ticket Reserve, a fledgling Chicago-area company that has deals with the Spurs and seven other NBA teams to offer options on tickets to sold-out playoff games.
Ticket Reserve has dubbed the options "fan forwards." They let fans buy a contract -- usually for around $20 -- that locks in a chance to buy a ticket to a future game.
The "fan forward" pays only for the opportunity, not the ticket itself. ...