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Article: Kate Winslet Latest Addition to Global 'My Life. My Card(SM).' Communications Campaign From American Express.
- Article from:
- PR Newswire
- Article date:
- May 18, 2005
CopyrightCOPYRIGHT 2005 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK, May 18 /PRNewswire/ -- American Express today announced the addition of celebrated actress Kate Winslet to its roster of personalities starring in the Company's global card brand campaign, "My life. My card." The first phase of the campaign launched in November 2004, featuring extraordinary individuals including actor Robert DeNiro and comedian and celebrated television show host Ellen DeGeneres. Winslet's 30-second spot premiered on television in the US on Monday, May 16 during the finale of CBS's "Everybody Loves Raymond," and is now running on numerous US networks. The 60-second version of Winslet's television spot will premiere in the US during the finale ...