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Article: Borrell Associates Projects Online Real Estate Advertising Spend Will Eclipse Newspaper Classifieds by 2009.
- Article from:
- PR Newswire
- Article date:
- May 18, 2005
CopyrightCOPYRIGHT 2005 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Advertising Research Firm Revises Up Forecast; Online Ad Spend Expected to Exceed $3 Billion, or 34 Percent of All Annual Real Estate Ad Spend, Within Four Years
PORTSMOUTH, Va., May 18 /PRNewswire/ -- Borrell Associates Inc., a leading research and consulting firm covering the classified and local advertising industry, today released updated real estate advertising projections through 2009, noting that online real estate advertising is expected to exceed dollars spent on newspaper classifieds in four years. According to the memo, online real estate advertising will reach more than $3 billion in 2009, totaling more than 34 percent of all real estate advertising ...