Article: Preparing the UFOC for overseas franchisors: do franchisors allow a formal document that answers three fundamental sets of questions stop them from entering lucrative markets?(FW FOCUS: INTERNATIONAL)(Uniform Franchise Offering Circular )

For an overseas franchisor considering entry into the U.S. marketplace, the prospect of preparing a 23-item disclosure document which includes audited financial statements and which must comply with federal law and be filed in a variety of major commercial states can appear to be a daunting task. Some successful companies have even avoided or delayed entry into the U.S. market because of their perceptions of the time and cost it will take to prepare this disclosure document. We believe that consumer demand for the franchise system's products and services, not regulatory compliance should drive market entry decisions. In addition, once an overseas franchisor realizes that ...

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