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Article: First licks: an avalanche of new products headed for retail promise a sweet summer for the ice cream category.(CENTER STORE)
- Article from:
- Grocery Headquarters
- Article date:
- May 1, 2005
- Author:
CopyrightCOPYRIGHT 2005 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Here's the inside scoop on how to build ice cream sales: carry lots of new products and merchandise them so they look neat and orderly. That might seem like common sense, but many supermarket operators are missing out on sales because their freezer doors and coffin cases are cluttered with a haphazardly dumped mix of half-gallons, quarts, pints and novelty boxes.
That problem can be easily remedied. "Merchandise! Merchandise! Merchandise!" says Gary M. Wells, CEO of Wells' Dairy, Inc., the Le Mars, Iowa-based manufacturer of the Blue Bunny, Froz Fruit, Bomb Pops and Weight Watchers brands. "Ice cream is really an impulse item, and the more a retailer merchandises ...