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Article: Maxwell House[R] provides vendors a name in coffee consumers know and trust.(PROFILES IN EXCELLENCE)
- Article from:
- Automatic Merchandiser
- Article date:
- May 1, 2005
CopyrightCOPYRIGHT 2005 Cygnus Business Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Brands sell. Vending operators are learning this more and more every day.
Hot beverages, potentially the most profitable product segment in vending, is no exception. Vending operators are finding that a strong brand presentation turns the hot beverage machine into a mini coffee house.
Few brands in any product category can match the track record of Maxwell House[R], which is now more than a century old.
Vending operators are finding that a time-proven brand like Maxwell House, which boasts 99 percent consumer recognition, combined with a strong point-of-sale merchandising statement, state-of-the-art vending equipment and more product variety is ...