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Article: ING Direct Flies Into Phoenix.
- Article from:
- PR Newswire
- Article date:
- May 19, 2005
CopyrightCOPYRIGHT 2005 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Look Up: Country's Largest Online Bank to Enter Phoenix Market With the ING Direct 'Orange' Blimp
PHOENIX, May 19 /PRNewswire-FirstCall/ -- ING DIRECT, the bank that pioneered online savings, debuts in Phoenix today with a multi-million dollar marketing campaign that showcases the ING DIRECT brand "personality" and capitalizes upon its trademark orange color. Featured in the campaign is the bank's signature product, the Orange Savings Account, paying the super-high rate of 3% with no fees or minimums. As part of the promotion, ING DIRECT will launch its latest vehicle for saving, an orange and white ING DIRECT blimp, which will float over the Valley, carrying a ...