Article: ING Direct Flies Into Phoenix.

Look Up: Country's Largest Online Bank to Enter Phoenix Market With the ING Direct 'Orange' Blimp

PHOENIX, May 19 /PRNewswire-FirstCall/ -- ING DIRECT, the bank that pioneered online savings, debuts in Phoenix today with a multi-million dollar marketing campaign that showcases the ING DIRECT brand "personality" and capitalizes upon its trademark orange color. Featured in the campaign is the bank's signature product, the Orange Savings Account, paying the super-high rate of 3% with no fees or minimums. As part of the promotion, ING DIRECT will launch its latest vehicle for saving, an orange and white ING DIRECT blimp, which will float over the Valley, carrying a ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!