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Article: Performics Unveils New Data Feed Optimization Technology.
- Article from:
- PR Newswire
- Article date:
- March 1, 2005
CopyrightCOPYRIGHT 2005 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Introducing Data Feed Marketing, Powered by FeedLab(SM)
Performics(R), the performance marketing division of DoubleClick , today introduced FeedLab(SM) at the Search Engine Strategies Conference & Expo (SES) in New York. FeedLab, Performics' newest data feed management technology, is a flexible, intelligent software platform developed by Performics to automate and optimize data feed marketing. The FeedLab technology will help power more than 100 current Performics data feed clients and will offer online advertisers an opportunity to leverage online distribution, improve reach and ranking, and drive sales through search, shopping comparison and affiliate Web sites. ...