Article: West Bend. (outboard motor company)

Today, American outboard motor manufacturers number only a few. But during the 1950s, the scene was populated by more than a dozen firms whose motors combined to lend color and variety to the nation's waterways. Added to these was yet a second wave of private-brand engines, built by those companies, but wearing logos of the retailers, be they mail-order or auto tire company. Somehow, the waterfront seemed a more diversified and interesting place.

Naturally, the private brands had ready-made dealer outlets. Even second-tier makers, such as Martin and Lawson, found willing hardware and sporting-goods stores through which to sell their outboards. There was, however, ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!