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Article: Media Alert: Greenfield Online Survey Reveals Most Consumers Want the Gifts They Received.
- Article from:
- PR Newswire
- Article date:
- December 28, 2004
CopyrightCOPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Greenfield Online, Inc. , a leading provider of Internet survey solutions to marketing research and consulting companies, today announced the results of its post-Christmas survey of 1,079 consumers. The survey reveals that the majority of consumers wanted the gifts they received this year. In fact only 29 percent indicated they would return or exchange their gift. Of those returning a gift, 79 percent plan to exchange the item or request store credit. Interestingly, 18 percent of respondents said they plan to "re-gift" a present they received this Christmas.
"Our survey results indicate that consumers seem content with the gifts they received," stated Hugh ...