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Article: "Better-for-you" beverages: the taste and content of healthy beverages has come a long way since bottled water. However, if a "better-for-you" product does not balance health perception, texture and taste, consumer acceptance will be a complete washout.(ingredient challenges)
- Article from:
- Prepared Foods
- Article date:
- May 1, 2005
- Author:
CopyrightCOPYRIGHT 2005 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The definition of a healthful beverage is driven by whether the consumer perceives the product to be "better-for-you," says Gary Hemphill, senior vice president of the Beverage Marketing Corporation (BMC, New York). This definition can include those products that have added beneficial ingredients, or have had undesirable ingredients removed. Regardless of whether the product is perceived as healthful, its success still is dependent upon the product's flavor, texture and tangible benefits.
For Prepared Foods' 2005 "Functional Foods Survey" (see PF's April 2005 issue), some 67% of respondents who work with beverages ranked them as the category that offered the ...