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Article: Jackson Hewitt Tax Service Announces Exclusive Partnership with NASCAR.
- Article from:
- PR Newswire
- Article date:
- December 1, 2004
CopyrightCOPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Three-year Sponsorship Provides Promotional Opportunities and Driver Endorsements
Jackson Hewitt Tax Service Inc. today announced a three-year sponsorship with NASCAR, in which Jackson Hewitt Tax Service will be known as "The Tax Service of NASCAR." Jackson Hewitt's motorsports marketing strategy also includes an endorsement sponsorship of three NASCAR NEXTEL Series drivers - Greg Biffle, No. 16 Ford, recent winner of the NASCAR NEXTEL Cup Ford 400 at Homestead - Miami Speedway; Michael Waltrip, No. 99 Chevrolet, two-time Daytona Champion; and Kasey Kahne, No. 9 Dodge, 2004 NASCAR NEXTEL Cup Rookie of the Year. These sponsorships, which were brokered by ...