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Article: Study Indicates UPN, ABC Lead Broadcast Clutter-Rich Stakes; Netlet's Prime-Time Nonprogram Minutes Per Hour Rise to 13.9.(Advertising)
- Article from:
- TelevisionWeek
- Article date:
- May 16, 2005
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Byline: Wayne Friedman
Media agency MPG North America has released a study that shows in January 2005 UPN and ABC ran the most nonprogram prime-time minutes of any of the networks-about 14 minutes per hour.
UPN's number of nonprogram minutes was actually slightly higher than ABC's: 13.9 minutes versus 13.8 minutes. Nonprogram time includes paid commercial TV time, direct response time, nonpaid network promotional time and public service announcements.
"UPN must have realized it had a lot of catching up it could do,'' said Nina Kanter, director of communication analysis for MPG North America. "In 2001 they were the second to lowest with Fox.''
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