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Article: Interbrew UK picks Fallon London for #2m Leffe task.(Brief Article)
- Article from:
- Marketing Week
- Article date:
- May 19, 2005
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Interbrew UK has handed the #2m task of re-energising its Leffe beer brand to Fallon London without a pitch, giving the agency a place on its roster.
The brand did not have a UK incumbent, but appointed Leo Burnett's Chicago office to handle its advertising in November 2003. Fallon London's first project will be to adapt the existing global creative strategy and campaign based around the "Savour life. Savour Leffe" strapline.
The drinks giant is planning to spend #4m on marketing and advertising Leffe in the UK, as it predicts a five-fold rise in the sales of speciality beers over the next decade.
Speciality beers are envisaged as a huge ...