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Article: 'All Things Video' Research Sheds Light On How Consumers Feel About and Respond to Online Video Advertising.
- Article from:
- Business Wire
- Article date:
- May 23, 2005
CopyrightCOPYRIGHT 2005 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Viewpoint (NASDAQ: VWPT):
--Research Tests Viewpoint's Unicast Video Formats to Simultaneously Measure and Compare the Impact of Pre-roll, In-page and Transitional Online Video Ads
--Viewpoint's Unicast Video Formats Performed Better, on Average, Than Dynamic Logic's Overall MarketNorms(R) and Video MarketNorms
Viewpoint (NASDAQ: VWPT), a leading provider of innovative visual technologies on the web and desktop, today announced the results from research conducted in conjunction with its 'All Things Video' program. The phase 1 aggregate results, based on over 3800 respondents, from the eight-week period measured the effectiveness of ...