Magazine article from our research archive:

Spray It, Don't Say It.

Last year, stinky young men spent over $60 million on Axe body spray. New upscalier versions are coming out, but the idea is the same: Spray all over to mask body odor (and attract women).

THE SPRAY

A. Jean Paul Gaultier Tout Beau moisturizing body spray (5 oz., $34, at sephora.com)

HE SAYS

A hint of Old Spice. Spray after a bike ride, and you could skip a shower.

SHE SAYS

"Not very strong. Soapy, powdery, after-shave-like."

THE SPRAY

B. Avon PROSport Deodorant Body Spray (4 oz., $3.99, avon.com)

HE SAYS

Not bad, smells "active, like Right Guard."

SHE ...

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