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Article: Estee Lauder Signs Oscar(R) Winning Actress Gwyneth Paltrow for Fragrance and Makeup Campaigns.

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PR Newswire
Article date:
May 23, 2005
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Paltrow Joins Iconic Spokesmodels Elizabeth Hurley, Liya Kebede and Carolyn Murphy

Elizabeth Hurley to become new face of Estee Lauder Re-Nutriv luxury skincare line

NEW YORK, May 23 /PRNewswire/ -- Estee Lauder announced today that it has entered into a multi-year contract with Oscar(R) winning actress Gwyneth Paltrow to represent the brand's fragrances and selected makeup collections in global advertising campaigns. The first campaign to feature Ms. Paltrow will be a new Estee Lauder pleasures print and television ad to celebrate the 10th anniversary of the iconic global fragrance. The new pleasures campaign will debut in the 2005 holiday season.

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