Article: Chicago Fire reaches out to school programs; Friend honored.(Sports)(Sports notes)

Byline: Bob Frisk

Soccer is a popular high school sport, but that doesn't mean those young players automatically become big fans of the professional game.

The pros have to keep promoting their product, and targeting young fans is a priority in any marketing strategy.

That's why the Chicago Fire is reaching out to teenagers with the first High School Night on Saturday, May 14, when the team hosts the MetroStars in Soldier Field at 7:30 p.m.

High school students will have the opportunity to attend the Major League Soccer Eastern Conference game at a reduced group rate.

The deadline for schools wishing to take part in High School ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!