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Article: Revenue Analytics' CEO Proposes Solution for Auto Industry Incentive Woes.
- Article from:
- Business Wire
- Article date:
- May 24, 2005
CopyrightCOPYRIGHT 2005 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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ATLANTA -- Robert G. Cross, Chairman & CEO of Revenue Analytics, Inc. and author of the New York Times Business Best Seller Revenue Management, appeared on Autoline Detroit with host John McElroy Sunday morning. Autoline Detroit airs on the Speed Channel. Cross discussed the fact that the use of vehicle incentives such as customer cash back and subsidized interest rates are almost out of control, with potentially devastating consequences for the automotive industry.
"The average incentives are approaching $3,000 per vehicle. This year, over $50 billion will be spent by manufacturers to entice purchasers. Managing the incentive budget clearly will mean the ...