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Article: OKI Printing Solutions undertakes aggressive integrated marketing campaign.
- Article from:
- M2 Presswire
- Article date:
- May 25, 2005
CopyrightCOPYRIGHT 2005 Normans Media Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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M2 PRESSWIRE-25 May 2005-OKI Printing Solutions: OKI Printing Solutions undertakes aggressive integrated marketing campaign(C)1994-2005 M2 COMMUNICATIONS LTD
RDATE:25052005
OKI Printing Solutions is undertaking an aggressive integrated marketing campaign to communicate its recent global brand repositioning and drive its positioning as the leading challenger brand in the business printing market.
TV Advertising
Following on from last year's Sky TV advertising, OKI Printing Solutions is running a TV advertising campaign and for the first time is introducing terrestrial as well as satellite television channels into its media mix. The OKI Street; You are what you ...