Article: Responsible Care: the challenge of communication. (the chemical industry's environmental, health and safety initiative)

When the chemical industry embarked on the Responsible Care initiative, no one had any illusions that is would not be a long haul. Economic circumstances are hardly helping, as the industry follows up on its efforts to get ahead of the regulatory curve and make the investments needed to improve its environmental performance, in line with the collective commitments it has made.

At the same time, recently available data show that while there has been progress in implementation of the program in the U.S. (table), there has been no visible progress in turning around attitudes towards the chemical industry (top chart, p. 23). The program is spreading ever wider ...

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