|
|
Article: Bronco Loss Considered Consumer Victory; California Court of Appeal Rules Today in Favor of Napa Valley.
- Article from:
- Business Wire
- Article date:
- May 27, 2005
CopyrightCOPYRIGHT 2005 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
ST. HELENA, Calif. -- Napa Valley Vintners celebrate a major victory today as the California Court of Appeal unanimously ruled to uphold a labeling law requiring any wine with the word "Napa" on the label to contain Napa wine in the bottle.
In a 75-page decision against the Bronco Wine Company, the court confirmed the state's right to protect wine consumers from misleading brands; stating that the law does not bar Bronco from using its brand -- only from using its brand in a deceptive way.
"Our mission is basic, but important: if it says Napa on the label, it better be Napa in the bottle," said Linda Reiff, executive director of the Napa Valley Vintners. ...