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Article: Baby Steps? State Farm Brand Play Aims at Kids.(State Farm Bank's alliance with Wannado Entertainment LLC)
- Article from:
- American Banker
- Article date:
- May 27, 2005
- Author:
CopyrightCOPYRIGHT 2005 SourceMedia, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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For banks, college age has typically been the point at which young adults start getting treated like prospective customers, a pattern that marketing experts have criticized as out of step with other industries' concerted efforts to gain inroads with brand-savvy adolescents.
State Farm Bank, which has no real branches beyond its Bloomington, Ill., headquarters and has been seeking ways to establish itself as more than a local brand, is taking its own crack at a younger demographic -- reaching deeply into the prospect pool with a partnership that gets its name in front of future financial services customers as young as three years old.
The thematic core ...