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Article: RUSSELL'S MULTIBRAND STRATEGY HITS ITS STRIDE.
- Article from:
- WWD
- Article date:
- May 26, 2005
CopyrightCOPYRIGHT 2005 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Melanie Kletter
NEW YORK -- Russell Corp. is evolving from a quiet giant into an industry powerhouse.
The Atlanta-based activewear company, which was in financial distress in 1998, has acquired a range of athletic and equipment firms, is racking up sales and profit gains and is positioning itself for double-digit growth.
"We believe all of our businesses now have great growth potential," Russell's chairman and chief executive officer, John F. "Jack" Ward, said in an interview. "The items that don't, we have gotten out of, and we believe we are positioned now for much greater growth than we have had in the past."
Russell had ...