Article: Why does the new Xbox look like an oversized iPod?(analysis)

--The Platform Wars begin, Microsoft strikes first

--The trick is to keep down the price of building future games

--But the consolidation of games designers set to accelerate

This article first appeared in Rethink Research's Faultline news report. Contact paperboy@riderresearch.com for subscription details.

Well as you no doubt have already heard Microsoft managed to put out a release launching its new Xbox before Sony put out its release regarding the PlayStation 3, just a day or two before E3, which should be on as you read this and where both machines and the Nintendo GameCube replacement are expected to be shown.

The ...

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