|
|
Article: P&G unveils easy-open wipes pack.(design trends)
- Article from:
- Packaging Digest
- Article date:
- May 1, 2005
CopyrightCOPYRIGHT 2005 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Procter & Gamble, Cincinnati, is first to adopt Amcor Flexibles' consumer-friendly, easy-open, flexible package for its Always Ultra & Freshelle[TM], a new combination pad and intimate wet wipes personal care product. The package, provided by Amcor Ltd. (www.amcor.com), which calls it the EasyPack system, encloses the Always Ultra pad and the individually packaged wipe, which is conveniently attached to the pad. P&G has chosen EasyPack for the pocket-sized wipes to provide discreet handling ease. Printed with "Amcor EasyPack," along with P&G's product-branding details and Amcor's details, the envelope sachet configuration comprises a special, peelable, ...