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Article: Bottles get custom sleeves vending-style: renowned Paris department store Galeries Lafayette puts more pop in champagne gift-giving, allowing buyers to personalize bottles with custom sleeve labels applied on-site using a new vending-style sleeving machine.(sleeve labelling)
- Article from:
- Packaging Digest
- Article date:
- May 1, 2005
- Author:
CopyrightCOPYRIGHT 2005 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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In the heart of Paris, at Galeries Lafayette, one of the city's grandest department stores, luxury, selection and the latest trends are de rigueur. So it seems fitting that an innovative, new sleeve-label option from Sleever International (www.sleever.com) should have made its commercial debut at this renowned store, in a 2004 holiday promotion that put package decoration into the hands of the customer.
Running through December 2004, Sleever's MySleeve[R] program at Galeries Lafayette gave holiday shoppers the opportunity to personalize labels for a 20-cL (6.76-oz) bottle of Pierrel Champagne Brut. Through the promotion, not only were customers able to add their ...