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Article: Intellectual property and the New Zealand financial services industry: one of the most important types of intellectual property from a financial institution's perspective is its trade marks, otherwise known as its brand. It is important to establish a distinctive brand from the outset.(BRANDING)
- Article from:
- Journal of Banking and Financial Services
- Article date:
- April 1, 2005
- Author:
CopyrightCOPYRIGHT 2005 Australian Institute of Banking and Finance. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Although it is intangible, intellectual property is an important asset of all organisations. In the financial services industry, creating and then protecting unique intellectual property can provide competitive advantages and increase business value.
This article outlines some of the forms of intellectual property that are of interest to financial institutions.
The importance of branding in the industry
Intellectual property encompasses intangible assets such as patents, registered designs, copyright and confidential information. Perhaps the most relevant form of intellectual property for financial services businesses is branding, or trade ...