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Article: Maiden Outdoor snatches South West Trains and Virgin.(Brief Article)
- Article from:
- Marketing Week
- Article date:
- May 26, 2005
CopyrightCOPYRIGHT 2005 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Maiden Outdoor has won the pitches to sell advertising on trains and railway stations operated by Virgin and South West Trains.
The South West Trains contract, which will give Maiden the right to sell outdoor advertising at stations and on trains, will now run over six years - two years more than the four originally tendered for.
South West Trains, owned by Stagecoach Group, is the largest rail franchise in the UK and runs 1,635 trains every weekday, serving 207 stations. London Waterloo is the hub of its network.
The contract with Virgin Trains, owned by Stagecoach and Virgin Rail Group, runs for three ...