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Reno Bank adds lobby plasma screens for dynamic merchandising.(Marketing News)(Brief Article)

Now that high-definition plasma screens have become more affordable, banks are starling to include them in their lobby merchandising efforts. An example is the Nevada State Bank (assets: $2.9 billion), Reno, Nev.

The bank, which is an affiliate of Zions Bancorp., recently installed 42-inch screens in new branches. Eventually, the screens will be retrofitted in all existing branches.

A plasma screen is a like a traditional television screen, only flat, and without audio. At Nevada State, the screens are installed behind the tellers so that they are visible to customers waiting in line. The screens are programmed from a central location to display a rotating assortment ...

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