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What, delights your customers?(Quotable)(Brief Article)
- Article from:
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Bank Marketing
- Article date:
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May 1, 2005
- Author:
- Gorman, Allan
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Copyright informationCOPYRIGHT 2005 Bank Marketing Assn. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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A company needs to do unto customers better than they would do unto themselves. Identify what really can make them happy with your product or service, translate their wishes into the right story, and then deliver an experience that's delightful. If you make ...
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PRSA Pittsburgh Announces Speaker's Series on Branding With Marketing Guru...
PR Newswire;
April 15, 2005 ;
268 words
......Chapter of the Public Relations Society of America (PRSA) will host a Speaker's Series event on April 28 with marketing guru Allan Gorman as he discusses The 10 Commandments of Brand Delight. Gorman will discuss the need for connectivity and uniqueness in today...
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Build Your Brand by Delighting Your Customers.(Allan Gorman)(Interview)
Jewelers Circular Keystone;
October 1, 2006 ;
Beres, Glen A.;
787 words
......and Insights for Market Leaders from marketing consultant Allan Gorman. Organized as a collection of some of his most popular...useful to customers to overcome sales objections; developing word-of-mouth awareness to make a more powerful branding statement than advertising...
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The Monterey County Herald, Calif., business calendar column.
Monterey County Herald (Monterey, CA);
May 13, 2005 ;
531 words
......Dodd Community Center, 3034 MacArthur Drive, Marina Information: 757-2968 10 Monstrous Marketing Mistakes, an interview with Allan Gorman, author of Briefs for Building Better Brands. When: Saturday, 8 a.m. Where: Newstalk KSCO 1080 AM or www.moneydots.com Property...
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APPLAUSE
The Record (Bergen County, NJ);
March 18, 1992 ;
242 words
......Corporate Identity," with Brooke taking an honorable mention in the category. Brooke was first in "Four Color Print Ad," with Allan Gorman Copy & Design Services of Montclair and Francioli, Richartz, Weiman & Fliss of Parsippany getting honorable mentions...
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In competitive times, mining your business holds the key to growth
Business News New Jersey;
April 3, 1996 ;
Anonymous;
787 words
......Stanley U. North, III, a partner in the law firm of Sills Cummis Zuckerman Radin Tischman Epstein & Gross in Newark; and Allan Gorman, owner and creative director of AGC&D, a design and advertising firm in Montclair. Farber has written five books, including...
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GUILFORD COUNTY PUBLIC RECORDS.(PEOPLE & PLACES)
The News & Record (Piedmont Triad, NC);
August 17, 2003 ;
787 words
......and Tammy Marie Jones, 27, both of Greensboro Douglas Wayne Minor, 36, and Joan Marie Andrews, 53, both of Greensboro Duane Allan Gorman, 28, and Tiffany Noelle Boepple, 23, both of Summerfield Dustin Monroe Foster, 19, of Greensboro, and Amber Lynn Freeman...
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We aren't young, but we do spend!
The Record (Bergen County, NJ);
July 17, 2005 ;
KEVIN DeMARRAIS;
787 words
......alternatives in the suburbs). Why would the station's owner, Infinity Broadcasting, shut us out? It's a matter of economics, said Allan Gorman, a marketing consultant and director of Brandspa LLC in Montclair. Radio advertising is not an efficient way to reach the...
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EVENTS: BRIEFS
Transport Topics;
September 19, 2005 ;
Anonymous;
365 words
......Associates Inc., and would serve marketing, sales and communications professionals in all segments of the transportation industry. Allan Gorman, chief creative officer of Brandspa, would serve as keynote speaker, the association said. Chip Sliafer of Regis McKenna...
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