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Sales promotion.(Idea Bank)(Brief Article)
- Article from:
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Bank Marketing
- Article date:
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May 1, 2005
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Copyright informationCOPYRIGHT 2005 Bank Marketing Assn. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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BEST OF THE BEST AWARD
ABAMN 2004 AD Awards Contest
Northern Funds Three R's of Investing
Institution: Northern Trust Corp, Chicago
Assets: $23 billion
Agency: s2 marketing + communications, Chicago
This campaign had the following objectives: (1) Provide a relationship management tool for registered bank reps to re-engage clients in a conversation about their investments. (2) Enable bank reps to help clients rethink how they look at the market. (3) Help clients to refocus on their long-terms goals. (4) Help clients to work with their bank rep to refresh their portfolios.
The bank instructed the agency to ...