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Website/e-commerce.(Idea Bank)(Sovereign Bank)(Brief Article)

BEST OF THE BEST AWARD

ABAMN 2004 AD Awards Contest

Sovereign Bank Website

Institution: Sovereign Bank, Philadelphia

Assets: $60 billion; 650 locations in the Northeast United States

Agency: Agency.com, New York

Known for its "red carpet" customer service offline, the bank wanted to translate that experience online for its customers. To start, the agency identified target customer segments and tried to understand who they were ...

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