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Did you get the message? In this era of far-flung branch locations, new methods of internal communication--such as teleconferences, videoconferences and intranets--are growing in popularity.
- Article from:
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Bank Marketing
- Article date:
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May 1, 2005
- Author:
- Sablosky, Tanja Lian
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Copyright informationCOPYRIGHT 2005 Bank Marketing Assn. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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With 58 branches across Wyoming and Montana and 2,600 miles between the most distant locations, First Interstate Bank really needed an efficient, cost effective, time-saving way to manage internal communications.
"We grew really rapidly over the last five years, adding 18 branches, to go from 30 to 58, and up to 1,700 employees," says Cindy Lyle, vice president of marketing for the institution, which has its headquarters in Billings, Mont. "Although we are a $4 billion bank, it is really a family-owned bank and we see ourselves as a series of community banks. Communication is important to us, but the distances between locations made it very difficult."
At first the ...