WE DON'T NORMALLY THINK OF highly successful people as likely to suffer due to psychological pressure or stereotyping. But according to social psychologists, it is those most invested in their achievement who are most likely to fall prey to a kind of unconscious behavior known as stereotype threat. This threat is pernicious because it is not due to active discrimination by employers, teachers, or other external evaluators; rather, it comes from within. It emerges in situations where people worry that their poor performance on some measure might be attributed not to their individual ability, but to a negative stereotype about a group they belong to--women, African-Americans, ...

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