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Article: 2004 promotional products sales climb to second largest total ever.
- Article from:
- Wearables Business
- Article date:
- June 1, 2005
CopyrightCOPYRIGHT 2005 Advertising Specialty Institute, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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IRVING, Texas - Based on a recent study conducted exclusively for Promotional Products Association International (PPAI), estimated sales of promotional products in 2004 increased 5.94 percent to $17,311,730,376, the second largest sales figure in the history of the industry.
This increase puts 2004 figures close to the record of $17.8 billion in 2000. Sales in 2001 and 2002 saw the first decline in more than 20 years, and in 2003, sales rebounded to $16.3 billion.
The study was conducted exclusively for PPAI by Alan D. Fletcher, Ph.D. at the Manship School of Mass Communication at Louisiana State University and Rick Ebel, former marketing communications ...