Article: Roll-finish, digital: Odyssey's all-digital print shop integrates speedy digital finishing.(Case Study)(Odyssey Digital Printing)

When top golf supplier Titleist wanted personalized boxes for golf balls, its print broker was almost stumped. Surprising, perhaps, considering Titleist offers custom-printed golf balls via an easy-to-use ordering system at its website. But the company wanted to add to the appeal by allowing online customers to upload an image of their favorite hole to create a truly unique offering.

It wasn't long before that broker thought of nine-year-old print-on-demand specialist Odyssey Digital Printing, Tulsa, OK. The company had for some time been using roll-fed digital presses from Xeikon to print custom point-of-purchase (POP) ad work. And it had already developed the ...

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