Article: Square Mile revamps image.(Brief Article)

Square Mile Mortgage Finance has revamped its corporate identity after research showed it was better known as Square Mile.

The brokerage, which will be five years old in August, has changed its logo to reflect a more modern approach in the mortgage industry.

Andy Wilgoss, managing director at SMMF, says: "Following research, our logo has evolved to reflect that we are referred to as Square Mile rather than the full company name or SMMF. Good businesses continually review their branding and even subtle tweaks can be tremendously powerful."

The new design makes the words Square Mile more prominent, as opposed to the old one which focussed on ...

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