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Article: Square Mile revamps image.(Brief Article)
- Article from:
- Mortgage Strategy
- Article date:
- May 30, 2005
CopyrightCOPYRIGHT 2005 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Square Mile Mortgage Finance has revamped its corporate identity after research showed it was better known as Square Mile.
The brokerage, which will be five years old in August, has changed its logo to reflect a more modern approach in the mortgage industry.
Andy Wilgoss, managing director at SMMF, says: "Following research, our logo has evolved to reflect that we are referred to as Square Mile rather than the full company name or SMMF. Good businesses continually review their branding and even subtle tweaks can be tremendously powerful."
The new design makes the words Square Mile more prominent, as opposed to the old one which focussed on ...
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Article: ADSX, ALAN, AMSC, DDE, PGC, SMMF Have Been Added To Naked ...
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