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Article: Differentiation does exist in powder; value and uniqueness does exist in the powder coatings market. The first of a three-part series.(Business Corner: STRATEGIES & ANALYSIS)
- Article from:
- Coatings World
- Article date:
- May 1, 2005
- Author:
CopyrightCOPYRIGHT 2005 Rodman Publishing. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Chemark has been critical of the powder coatings industry, not just in North America, but globally. Our observations and criticisms have been concentrated mainly on two interrelated issues: the lack of value and differentiation marketing. However, over the past six months we have been searching for the positive side of the powder coatings market and I believe we've uncovered several noteworthy offerings from several powder coating formulators.
Over the next three issues we will be discussing these observations in a three-part series. This month we will feature DuPont Powder Coatings and Akzo's Interpon Powder Coatings.
UNIQUE SPIN IN AN OLD MARKET ...