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Article: Are You Philadelphia's Next Marketing Superstar?; DREAM-CHANGE-PROFIT Reality Competition at MARKETING EXPO & EXECUTIVE CONFERENCE 2005 June 13th and 14th.
- Article from:
- Business Wire
- Article date:
- June 2, 2005
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PHILADELPHIA -- Philadelphia's Marketing Superstar will be revealed at an exclusive "DREAM-CHANGE-PROFIT" Reality Competition, conducted June 13 and 14 at the MARKETING EXPO & EXECUTIVE CONFERENCE 2005.
The city of Philadelphia is undergoing a renaissance: in the arts, in real estate, in sports and in business. Some feel it's the perfect time to capture the city's spirit with a new brand image. What symbol, phrase or theme should represent Philadelphia to the world? And how could it be used to market the New Philadelphia? Marketers can submit one "BIG IDEA" answering that challenge.
"Your big idea can be a simple marketing plan, description of a ...