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Article: Rising activity: operators promote sparkling wine by highlighting its value and affinity with casual food.(BEVERAGE)
- Article from:
- Restaurants & Institutions
- Article date:
- November 15, 2004
- Author:
CopyrightCOPYRIGHT 2004 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Pop a cork and the fun begins. For operators, the affordability of sparkling wine and the level of quality and variety available provide opportunities to market a daily party. "There's something in a glass of bubbles that turns the ordinary into something special," says Brian Duncan, wine director-partner of Bin 36 restaurants in Chicago. To prove his point, he often pairs simple items, such as the egg-salad sandwich on the lunch menu, with an American sparkler.
Paragon Restaurant & Bar in San Francisco and San Jose, Calif., showcases domestic sparkling wines. Three selections are rotated, with affordable prices ($7.50 and up) complementing the casual restaurant ...