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Article: NBA Playoffs Dominate May.
- Article from:
- PR Newswire
- Article date:
- June 2, 2005
CopyrightCOPYRIGHT 2005 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Game 2 of the Pistons-Heat Series was the Highest Rated Prime Time Cable Program During May Sweeps
NEW YORK, June 2 /PRNewswire/ -- The 2005 NBA Playoffs have powered TNT and ESPN to key victories among cable networks during the critical May Sweeps period, April 28-May 25, according to data from Nielsen Media Research. Among males 18-34 and 18-49, the key audiences most important to advertisers, the NBA Playoffs won 22 of the 24 nights they aired during May Sweeps -- with TNT winning 15 of the nights, and ESPN winning seven of the nights. The playoffs appeared on prime time cable for 24 of the 28 nights of May Sweeps and for 16 of those nights, TNT and ESPN NBA ...