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Article: Women of the World Raise Your Right Hand: Jewelry.com and Diamond Promotion Service Announce: October Is Right Hand Ring Month.
- Article from:
- Business Wire
- Article date:
- June 3, 2005
CopyrightCOPYRIGHT 2005 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- This October Jewelry.com and the Diamond Promotion Service (DPS) are ringing in the season with a month-long celebration of the Right Hand Ring. The new campaign celebrates the broadening of the definition of what is a Right Hand Ring. The focused October promotion will drive retail sales of:
--Any fashion (non-bridal) ring typically worn on the right hand
--Diamond only
--At least one significant diamond of .20 carats or larger
Throughout the month, retail stores nationwide, supported by a multi-million dollar advertising and PR program, will be promoting the diamond category that celebrates a woman's desire to treat ...