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Article: MacDonald extols virtues of `good cheating'.(BUSINESS)(On Business)
- Article from:
- Star Tribune (Minneapolis, MN)
- Article date:
- June 3, 2005
- Author:
CopyrightCOPYRIGHT 2005 Star Tribune Co. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Neal St. Anthony; Staff Writer
Bob MacDonald, who delights in debunking convention and tipping apple carts, this spring had something lots of wealthy, retired big shots hunger for: a big-time publisher willing to market his success story.
The founder of LifeUSA and retired CEO of fast-growing Allianz Life North America struck an agreement with New York's John Wiley & Sons, including a $25,000 advance.
A powerhouse publisher can get you national book tours and a slot on the "Today" show.
But MacDonald pulled the plug on the deal and signed instead with a tiny Minneapolis publisher.
The reason: the iconoclastic MacDonald wouldn't change his title: ...